Category Archives: Case Study Discussion

Approximately 85% of organisations (globally) undertake some form of formal strategic planning; results of an Economist Intelligence Unit Survey show however; “only 11% of executives are highly satisfied that (strategic planning) is worth the effort”. So, what’s wrong with strategy? … Continue reading →

Cadbury entered the Chinese chocolate market with confidence and ambition*. With a strong presence already established in Hong Kong and Shanghai, its managers felt they were justified in setting an objective of selling one Cadbury Dairy Milk Chocolate bar to … Continue reading →

As discussed in the June 16 edition of BRW magazine, nothing short of a; revolution in management, and; significantly improved strategic management capabilities are required if the ambitions of modern managers seeking to achieve greatness are to be realised. The … Continue reading →

In this blog we propose to follow a live case study as it unfolds. We have selected the apparent war that is emerging between Qantas and the (very) recently rebranded Virgin Australia for this, and we appear to be at … Continue reading →

The 7 Inconvenient Truths of Strategy is a useful illustration of some of the things that are wrong with strategy. We developed this descriptor of strategy to prompt discussion around ways in which strategy can be improved; to deliver excellence … Continue reading →

When the term strategic plan is used in business, thoughts immediately turn to an image of a board presentation that consists of a list of ‘priorities for action’ for the next 3 to 5 years. Research has shown that over … Continue reading →