Monthly Archives: November 2011

The Strategic FMCG Supply Chain in Emerging Markets

Posted on November 28, 2011 by smiknowledgecom

Cadbury entered the Chinese chocolate market with confidence and ambition*. With a strong presence already established in Hong Kong and Shanghai, its managers felt they were justified in setting an objective of selling one Cadbury Dairy Milk Chocolate bar to … Continue reading →

Posted in Case Study Discussion | Leave a comment

Good strategy, bad strategy; what do you think?

Posted on November 23, 2011 by smiknowledgecom

Opinions sought: In his recently published book Good Strategy/Bad Strategy, The Difference and Why it Matters (Random House) Richard Rumelt laments “there is more and more talk about organisations having strategies, but much of the actual content of real-world strategies … Continue reading →

Posted in Discussions | Leave a comment