Monthly Archives: May 2011

Virgin vs. Qantas: It’s Flights and Fights – observations of a live case study

In this blog we propose to follow a live case study as it unfolds. We have selected the apparent war that is emerging between Qantas and the (very) recently rebranded Virgin Australia for this, and we appear to be at … Continue reading

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Toyota Corolla vs Porsche 911; Turning the 7 Inconvenient Truths of Strategy into practical results

The 7 Inconvenient Truths of Strategy is a useful illustration of some of the things that are wrong with strategy. We developed this descriptor of strategy to prompt discussion around ways in which strategy can be improved; to deliver excellence … Continue reading

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Assessing the Benefits of Strategy: Delivering excellence in strategy content and strategic outcomes

When the term strategic plan is used in business, thoughts immediately turn to an image of a board presentation that consists of a list of ‘priorities for action’ for the next 3 to 5 years. Research has shown that over … Continue reading

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